20 Tips to Boost Ecommerce Store Sales This Holiday Season
WooCommerce, Shopify, Magento – whatever you choose doesn’t matter. What matters is that you are an online store owner and you need to be always looking for new ways to increase sales. Whether this is something you constantly worry about or something you have just encountered, increasing your sales is easier than it seems.
The holiday season is fast approaching which means that this is the time to start looking for advice. Here are 20 tips that will help you boost your eCommerce store sales.
1. Make use of Instagram
Instagram is perhaps one of the best ways to get your brand out there. You can easily find new clients by using hashtags, posting relevant and quality content, and actively engaging with the community. Instagram’s primary purpose lies in pictures, though you can also upload 1-minute videos or longer videos go through the IGTV feature. There are also the stories feature that will help you remind your followers of the new content on your page.
2. Start a Facebook store
Facebook is yet another great social media platform to grow a dedicated fan base. Here you can accent on the written content even more than the visual one. Besides, with the help of Facebook Lead Ads, you can set up ads to be displayed to the users on Facebook and Instagram. In addition to that, if you have a Shopify store, you can integrate it with Facebook.
3. Find more email subscribers
With tools such as MailChimp, email marketing has now become a no-brainer. So if you still don’t have a newsletter, this is the time to set one up. Unlike social media posts, emails can contain more information and can be much more personalized to the needs of each user.
4. Improve your email campaigns
To continue on the topic of emails, your campaign should be thought-through. From a welcome email to special discounts and coupons, your emails should always be as informative as possible.
5. Send wishlist reminder emails
Just like abandoned cart emails, wishlist reminder emails are designed to prompt the buyer to make a purchase. In addition to the email about the wishlist they made, you can also compile your wishlist (with the help of Wishlistr, for example) with suggested items based on their previous choices.
6. Upsell your products
When you upsell your products, you persuade your customers that they need to buy a similar product to the one they chose but that is an upgraded version of it. This also works for premium packs rather than the usual ones. Sometimes, upselling can be even more profitable than acquiring an entirely new customer.
7. Decrease the abandoned cart rate
Cart abandonment rate is one of the biggest issues when it comes to eCommerce stores. There are different reasons for your customers to abandon their cart, but there are some good solutions to it such as reminding them via email that they had items in their cart.
8. Supply online store visitors with live chat customer support
Customer support is important. Period. There is no better way to ensure it is the best quality it can be than to install live chats on your site. You can use LiveChat for this, for example. Live chats are said to be so effective because of their speed and low costs.
9. Create the best environment for your customers
When your potential customers visit your site, the first thing they will pay attention to is how fast it loads, how beautiful it looks, how easy you can navigate it, and how responsive it is. If you tested all those things and you know they are fine, then there is nothing to worry about.
10. Localize for international markets
If you haven’t gone global yet, then now is the time. Reaching foreign markets is essential to growing your online retail business. To reach those who don’t speak English, you can localize your website with the help of The Word Point, an online translation service.
11. Embrace personalization
Personalization has long become a standard, so if you are behind on this trend, you better catch up with it as soon as possible. Knowing your customer’s language, location, preferences, and habits allow you to personalize the content to satisfy their needs more.
12. Launch a content marketing program
SEO and content marketing – those are the two things that will assist you in your overall marketing campaign. Find the relevant keywords with the Keyword Tool and include them in your content to appear in search engines higher. This will boost your views, and then sales.
13. Optimize for mobile
A lot of traffic you get on your site comes from mobile devices. These include smartphones, tablets, and more. However, you should know that the desktop version of your site is geared for PC and laptop use only, which means that you will need a separate mobile-friendly version to work for mobile devices.
14. Experiment with the look
If you haven’t settled for the final look of your shop, it is a good idea to experiment. Find themes on such websites as Visualmodo, try different colors and layouts, search for fonts that communicate your brand’s message. But most importantly – design the best logo you can.
15. Control your product pages
By practicing CRO, or conversion rate optimization, you can find the weak points on your site and effectively optimize them in a way that will increase your conversions and sales. Product pages usually have the most problems, so you should definitely review those and see what’s missing and what is overkill.
16. Monitor user-generated content
User-generated content can do many things for you. You can get invaluable feedback from it, extra exposure, and even free advertisement. This is why it is important to monitor the internet for mentions of your brand (with such tools as Mention, for example) and respond to the content you notice.
17. Reward your loyal customers
To show that you value your customers that come back for more, you can surprise them with discounts, gifts, and personalized sales. After all, these are the people that are dedicated to your brand and will not only buy again but will also promote it by word of mouth.
18. Introduce coupons
Coupons are a great way to let your customers purchase something they had originally refrained from buying because of the price. Once they have a try and they like it, they will come back for more. You can design your own coupons with Adobe Spark, for example, or simply generate codes on your own.
19. Anticipate future sales
Here’s a quick trick. If you are looking to expand your product variety, list the products you want to sell, but make them appear ‘out of stock’. Then see how many ‘back in stock’ notification requests you get and decide whether or not it is worth putting these products on sale.
20. Think local
Even though global markets are the thing right now, local businesses can also prosper. If you are selling something in-demand in your region, you may want to focus on your local customers instead of the foreign ones. Research the market and see what’s best for you.
To sum up, there are definitely some reliable techniques that have been proven to be useful in online retail. Whether it is as simple as changing the font size on your main page or changing your whole marketing campaign, these strategies will help you increase sales and profitability this holiday season.
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Meet the Author
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English. Meet him on Facebook.