Packaging Inserts Ideas for Ecommerce Business

Packaging inserts ideas for ecommerce business

Retaining existing customers is not only cheaper for an ecommerce business, but also essential for its survival on the market. No one can acquire new customers constantly without working on the customer loyalty. Failing to create memorable experiences for current customers leads to worsened reputation, which may eventually turn into the end for your business. […]


Key Employee Engagement Strategies for 2018

Employee Engagement Strategies

For any business to be successful, it must have three things: a robust overall strategy, exceptional leaders, and engaged employees. This society has moved from an economy driven by the agricultural and manufacturing industries to a service oriented, personally connected economy. One hundred years ago, employees were tasked with manual labor and had no vested […]


Trends in the Logistics Industry for 2018: What Supply Chain Innovators Are Doing

What Supply Chain Innovators Are Doing

The logistics industry, including the healthcare sector, is undergoing one of the most diverse and far-reaching modifications and adjustments in its history. No longer is a supply chain domestic, but global. Consumers expect to find the resources they need within moments of searching for it either online or locally. They demand transparency and the highest […]


What Is The Business Model Canvas and Why Do I Need It?

Business Model Canvas

Starting a small business is a monumental task. It seems like there are a million things you have to take care of before you can make your first dollar. You need to register your business, set up your website, work out your budget, figure out your marketing plan, test your products, and establish good relationships […]


5 Legit Ways to Monetize Your WooCommerce Site

Legit Ways to Monetize Your WooCommerce Site

WooCommerce is the most popular WordPress (WP) plugin designed for ecommerce businesses. In fact, it stands as one of the most used ecommerce platforms in the whole of the digital universe: It is estimated that 41% of all online shops run this solution. The reason behind this success is unparalleled versatility, flexibility, and scalability, characteristics […]


Powerful Internet Marketing Strategies You Can Implement Immediately

Internet Marketing Strategies

You’ve probably heard the phrase “internet marketing”. If you own a business, you probably know that you need some type of internet marketing. Heck, you may have even decided that this year was going to be the year you doubled down on it. But here’s a more important question: do you even know what internet […]


Could a Shipping Startup Improve Your Online Business’ Profitability?

Could a Shipping Startup Improve Your Online Business’ Profitability?

Is your online business still relying on courier services like UPS, FedEx, or Purolator to ship goods to customers? Are you tired of paying high shipping prices and want to find out if there are more affordable shipping options at your disposal? It might be time to look at startup companies within the logistics sector. […]


7 Facts You Need to Know About Shopping Cart Abandonment

Facts You Need to Know About Shopping Cart Abandonment

As an online business owner you probably spend the bulk of your marketing efforts driving customers to your site. But you know that just getting people to look around is not enough; you need to close the deal. The problem is a lot of these potential sales are cut short at the shopping cart phase. […]


Virtual World – Real Money: Is Augmented Reality the Future of E-commerce Success?

Is Augmented Reality the Future of E-commerce Success?

Look no further than Pokemon Go for an example of the power of augmented reality. Offering both a contextual and personalized experience, Pokemon Go’s success was a ‘wake up and smell the coffee’ moment for global marketers and business owners. Once considered a futuristic play-toy for geeks and nerds with virtual reality headsets, the unprecedented […]


6 Problems of Multichannel Selling and How to Solve Them

Problems of multichannel selling and how to solve them

The ecommerce world was once dominated by the ‘webstore vs marketplace’ argument. The concept of multichannel selling long put that argument to sleep when ecommerce retailers decided to have the best of both worlds. It’s not uncommon to see your favourite brand selling on their own web store, as well as selling on Amazon or […]