How Floship Helped Tushy Meet a Huge Spike in Demand at the Peak of COVID-19


Case Study by Floship

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Floship

Floship is a tech-powered Ecommerce Fulfillment company based in Hong Kong that offers end-to-end solutions for fast-growing & mid-market cross-border eCommerce businesses as well as crowdfunding campaigns looking to ship orders around the globe. Floship’s services include storage, order fulfillment, returns solutions and last-mile delivery. With warehouses in Hong Kong, Shenzhen, California and Europe, Floship can deliver anywhere in the world. 

The Client

Tushy

Founded in 2015, Tushy offers modern bidet attachments for toilets, and are easy to install and require no extra plumbing. The company has also expanded to other bathroom-based products including portable bidets, toilet stools, and sustainable bamboo toilet paper.

Objectives

  • Ship products to consumers quickly to meet increased COVID-19 demand
  • Receive support with the challenges of international shipping


In March of 2020, Tushy experienced a 10X spike in sales due to the toilet paper shortages of COVID-19. People who’d been shy about trying this new (to America) way of butt cleaning finally had a good reason to give bidets a try, with orders coming in by the thousands each day. Tushy’s two months’ worth of stock was emptied within a week.


Manufacturing and shipping more products to meet the increased demand would take time, a luxury Tushy couldn’t afford. If Tushy was unable to fulfill them quickly, they risked customers canceling their orders. Tushy needed a warehouse near its Asian supplier base that would allow them to distribute products to customers directly, rather than waiting for the two months normally taken to ship them to North America via oceanic freight. 


Tushy looked to their ERP system Skubana to see which fulfillment services would natively integrate, and Floship was the first company recommended.


Within a week, Tushy and Floship were ready to fulfil orders.

Solutions

Floship worked with Tushy to divert inventory to their Hong Kong warehouse, allowing them to quickly ship their products around the world. Due to Tushy’s large demand and the limitations of COVID-19, Tushy faced challenges in getting their products to their customers.


Fortunately, Floship was by their side every step of the way.


“If you are a direct-to-consumer company that is looking to shorten your supply chain, and you want a partner that moves quickly and can be entrepreneurial alongside you, then Floship is an obvious choice.”

Justin Allen, COO & Co-Founder of Tushy


Tushy had initially planned to work with Hongkong Post as their shipping service; however, because they leveraged existing commercial carriers to transport products, they were forced to shut down when these flights were grounded due to the pandemic. Their Floship account manager recommended using FedEx instead, as they have their own fleet and are not dependent on other commercial aircraft. Floship then proceeded to negotiate the best rates with FedEx. 


Unfortunately, FedEx was unable to take all of Tushy’s inventory at once, sometimes only accepting a tenth of what Tushy needed to ship. Every day for several weeks, Floship tirelessly worked with FedEx on Tushy’s behalf to secure more space on each flight, eventually getting all of Tushy’s inventory shipped.


“They've been super reliable, trustworthy, accurate, and professional. Those are really important qualities, especially when you’re looking at a partner that's halfway around the world.” 

Justin Allen, COO & Co-Founder of Tushy


Whatever Tushy needed, the Floship team was available to troubleshoot with them in real-time. They assigned Tushy a developer to communicate with in Slack, meaning Tushy had direct access to the people who knew how to solve their problems.

Result

With Floship, Tushy has so far been able to fulfill over 100,000 orders worldwide accounting for eight digits of revenue, not to mention customer satisfaction and retention as a result of avoiding unreasonably long delivery times. Working with Floship has also saved Tushy on import duty and taken the stress out of international shipping.


“Everyone at Floship was really on top of our account. It was clear they cared a lot about us and wanted to make sure we were supported all throughout the process. They were in the trenches with us day in and day out. I’m so grateful for their help and look forward to finding more ways to work together in the future.” -

Justin Allen, COO & Co-Founder of Tushy


Floship is still supporting Tushy, handling their international shipping to countries such as Australia, New Zealand, Mexico, and the UK, and acting as an overflow facility for the US. Tushy hopes to find more ways to take advantage of Floship’s abilities.


Need Some Help with Order Fulfillment?

Reach out today and one of our solution experts will be in touch with you. We are consultants first and foremost, through an initial conversation we will discuss and tackle your pain points, creating a solid shipping strategy that exceeds expectations. 

Tushy Floship Case Study

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Written: September 2020