How to Cut E-Commerce Traffic Costs with One Simple Optimization

How to Cut E-Commerce Traffic Costs with One Simple Optimization

Getting eCommerce traffic involves a lot of work and, most importantly, requires a considerable amount of capital influx. Creating and maintaining a sales funnel that leads to conversions requires precision planning and time. Although you may have optimized the site already, some other aspects can also be tweaked further to drive in more eCommerce traffic at a lower price. Here is how to cut eCommerce traffic costs with one simple optimization.

The entire point of optimizing the website further would be to find inefficiencies and weed them all out and get an above-average Return on Investment (RoI). Here is one simple optimization and some other cool tricks you should try to cut eCommerce traffic costs and other factors that will help reach this goal.

Cutting traffic costs

 

The magic 10% of reducing bouncing rates

Oftentimes, eCommerce businesses miscalculate their RoI regarding online traffic, and that results in major losses for the company. For example, a company paying $400 for marketing and gets 1000 visitors may conclude that they are paying $0.40 to get one to visit the site.

That is not the case because this statistic does not take into account the bounce rate, which significantly affects the bottom line. If 90% of the 1000 people visiting the site bounce the website, it means $400 only generated online traffic of 100 people.

That increases the amount of acquiring each person to visit the website to $4, which makes a significant difference. If you were to reduce the bouncing rate by only 10%, that would make a massive difference because the cost to acquire online traffic would be $2 per person.

Reducing the bouncing rate is the one optimization that you should make that will help cut eCommerce traffic costs. How can it be reduced?

 

Optimizing speed

The loading speed of the site is the most contributing factor that causes the website to be bounced. You can decrease the bouncing rate by making the website load faster, which is one of the most efficient eCommerce optimization practices.

Using an SEO optimizer tool that identifies possible pain points of the website can also help improve the site and reduce the bouncing rate. Possible issues you will have to resolve are most likely image size and other media included on the site.

You should compress all images to make the site load faster. Compressing pictures will not affect the quality but the size will be dramatically decreased. Using a responsive website theme can also help the website load faster and subsequently reduce the bounce rate.

 

Making the website accessible on mobile devices

Mobile devices are the cornerstone of the internet, with the majority of online traffic being derived from these gadgets. Therefore, it is essential to make the website accessible to mobile devices also.

That can be done by also using a responsive theme fitting on all sizes of screens without making the page look warped, stretched or distorted in any manner. Search engines will take note of this and bump your site up on their ranking but above that, it will satisfy customers.

Customer satisfaction is key to reducing the bounce rate and that makes optimizing the website in this way one of the most effective methods.

 

Strategically use SEO

SEO is another way to cut the costs of acquiring online traffic because it drives more people organically towards the site. Using keywords creatively will allow business websites to get ranked on the first page.

You can use Keyword position tools like Sitechecker to help with strategizing the use of SEO in your business’ website. If you are wondering how to drive traffic to your online store, running a blog can greatly help.

A blog allows you to use SEO strategically through content marketing by following the Google Webmaster guidelines. It will also maximize the ability to use keywords effectively and naturally.

Content Marketing with SEO

 

Use sticky buy buttons

Another helpful tip of website optimization is using sticky buy button throughout relevant pages. Sticky buy button will help drive more customers down the sales funnel and generate conversions. You can use sticky buy buttons by including floating CTAs that appear at a designated part of the screen.

Even when customers scroll up, these sticky buy buttons will appear at the same location. Customers will not have to scroll all the way down to see the buy button because it will be visible all the time. That will help increase conversion rates and get more customers from the online traffic you have acquired.

Ensure that the buy button does not block the view of the user when reading the content and that it does not compromise the user experience in any way.

 

Include CTA with a special offer

One of the most effective eCommerce tips is to use unique calls to action that inspire the user to make a decision right there and then. You can structure these to have special offers that customers will not want to miss out on.

For example, on the landing page, you can include a timed offer or a deal that indicated limited quantity. That creates exclusiveness of the product and generated a sense of fearing to miss out.

You can use this to make the traffic driven to the site stay and open other pages of the website. As time goes, they will most likely make a purchase and convert to the business.

 

Referral marketing

A lot of eCommerce stores successfully use the model of referral marketing. It is one of the most effective marketing strategies, especially for online shops, because they do not pay exorbitant amounts of money for advertising.

Businesses that pay for adverts usually lose more money and use more financial resources to acquire online traffic. Whereas, referral marketing works best because businesses can pay customers according to the conversions they have generated. Therefore, businesses only pay for the meaningful traffic they received and not for
bounces. If you have not started using referral marketing, get started now and start maximizing profits by cutting back on eCommerce traffic costs.

 

Using buyable pins

Many people use Pinterest to window shop and get some ideas on home décor or whatever their preferences are. Thus, Pinterest users are a great target market because you can find people who already interested in buying certain products they are window shopping.

To support eCommerce businesses, Pinterest has rolled out a service called Buyable pins. The service allows Pinterest users to buy directly from the site without leaving or going to a third-party website. They are completely free to use, making this service great for cutting back costs on eCommerce traffic generation.

They are quite simple to use because once you have set them up, users can order items within just a few clicks. The statistics back this method up also because 87% of Pinterest users actually end up making a purchase of things they pinned on Pinterest.

 

The bottom line

The most important thing to look out for when reducing the costs of acquiring eCommerce traffic is the bouncing rate. Reducing this rate automatically makes the process of getting traffic much cheaper and cost-effective. You do not even have to pay extra for advertising but by making a few tweaks on your website, you will be good to go.

  • May 3, 2020