Top 5 Things Every Business Should Know About Selling in China

Selling in China 5 Tips

China has become a dream destination for business for foreigners mainly. For the last couple of decades, China has experienced rapid economic growth and also became the decisive power in the international arena. China has recovered from the 2008 financial crisis and has become the world’s second-largest economy. If you want to upscale your business across international borders, you need to know the required conditions and rules.

If you are planning to enter the Chinese market and sell your product then you will face a new set of challenges. To understand the Chinese consumers and their rules and regulations here are the top 5 tips that will help you get going.

1. Know the Rules of The State

You need to know the rules of the state if you are planning to do business in China. China has gone through social and economic structural reforms in 1970. So, the rules and regulations are a bit conservative in China. For example, drug testing is essential for the person who enters in China for business purpose. China is very desperate to crack down on drug users and dealers. So, you need to be aware of this rule while planning to start a business in China.

You need to know the culture and the psychology of the people. You need to speak with the investors who are already doing business in China or with the regulatory bodies for efficient guidance. Mostly you need to be prepared to tolerate the dominant role of the Chinese government.

2. Develop a Business Plan

When you are ready to scale up your business from a local store to the international arena, you need to develop a strong business plan. There may be thousands of companies who are already selling the same products you have. So, to be successful in selling in China, you need to do market research. The round unvarnished tale is that you need to do the homework before entering into the Chinese market.

You need to make sure that your business is ready to operate in a certain way that there will no complain against your policies. As you are planning to start your business in China, you also need to broad as much as possible to operate freely from your own country. You can use different shipping methods to sell your products in China.

3. Built Relationship and Know Your Consumer

The relationship is the key to doing any kind of business. A strong network will help you to secure the necessary growth while starting a business. It is sometimes difficult to make acquaintance with the officials in China, especially for foreigners. But it is not that impossible. You could build your impression and share your business plan by attending some of the networking events such as gala dinners, seminars, conferences, workshops and so on. There you will meet with some of the high officials of the government and can share the ideas of your business.

Knowing your consumer is also another important aspect of entering into the Chinese Market. Research shows, middle class and the people in China are looking for international products and demanding for a luxurious experience. You also need to keep it in mind that, more than 50 million Chinese citizens are living abroad. You can also learn from them. They are very influential and plays a vital role among the Chinese community back home. So, if you can convince them, they will help you to gain easy access into the mind of Chinese consumers. Moreover, you need to build a powerful network through WeChat.

4. Make Your Product Easily Discoverable

To increase your sale, you need to make your product easily discoverable. But it is quite challenging if you are an overseas businessman. You need to learn all the channels of the Chinese Market. You need to use its e-commerce system effectively.

Third party operator plays a key factor for the smaller brands. They will support their end-to-end operations along with the diversity of the products in the platform. They will help to promote the products across a number of e-commerce platforms to make it discoverable in the early stage. Such third-party deal sites are DealMoon and 55Haito.

5. Know the Culture of Buying

Chinese consumers used to explore a product from a different perspective before buying. They liked to get promotional offers through WeChat and SMS rather than email. If you look at the e-commerce platform of the different vendors, you will see that the products are published with a number of photos to ensure the perfect experience of the consumers.

Chinese people love to bargain and negotiate the price. A website like Taobao starts high and later negotiated down by the user. They sometimes love to write to the customer service for some soft inquiries about discounts.

6. Built a Strong Customer Support

Chinese consumers look for an immediate response from the company they have purchased the product. They are very sensitive about the after sales services and the warranty. They also look for building a strong relationship and know the seller before even buy the product.

To get more customer to sell your product, you need to be prepared for a continuous chat and real-time interaction. You need a build a bot for a quick response and customer support for an automatic response. In the time of globalization, it is essential to building cultural and language bonding to ensure growth and prosperity. The world’s ever-changing environment will not ensure any company’s cross border strategy. To become most compatible, you need to understand the organogram of the Chinese market along with the local rules and regulations. The partnership should be developed thinking the core operations and with a global mindset.


Every day more and more companies are entering the Chinese market. So, to build up an effective business strategy you need to be precise. The tips we have focused above will give you some glimpse to start your business.


Mary Walton is a professional editor, content strategist and a part of NCSM team. Apart from writing, Mary is passionate about hiking and gaming. Feel free to contact her via Facebook.