5 Stories of E-Commerce Success You Should Look At
These 5 E-commerce success stories are worth looking at if you want to get into the E-commerce business.
E-commerce is arguably one of the fastest-growing platforms in the world. According to a survey by 10 ecommerce trends, online sales grew by 16 percent in 2018 to more than half a trillion. The numbers are expected to reach to even great heights proving that online shopping is here to stay, bearing in mind that customers are now using their smartphones for online purchases than ever.
Old people, children, and millennials love to buy from online stores since it is a convenient way to do things.
In addition, there are plenty of websites and apps focusing E-commerce which has made it easier and simple for shoppers to find what they want to buy instantly.
With the emergence of the latest technologies, the growth of E-commerce is expected to increase like never before.
In the academic field, technology has led to the growth of online assignment writing companies including MyAssignmentHelp and BestEssay, just to mention a few. This shows how life is becoming easier and simpler every day.
If you want to venture into the E-commerce world, you should ensure to stay up-to-date with the latest E-commerce trends.
Undeniably, E-commerce is growing at a lightning speed and is expected to boom in several years to come.
Essentially, there are six types of E-commerce models as follows:
- Business-to-Business (B2B)
- Business-to-Consumer/Many (B2C)
- Consumer-to-Consumer (C2C)
- Consumer-to-Business (C2B)
- Business-to-Administration/Government (B2A)
- Consume-to-Administration (C2A)
It helps to see how others have converted their ideas into fruitful E-commerce businesses or how they have taken their businesses to greater heights before you can get started. It helps to remove the fears you have so that you can get started.
In this article, Michael Garrick, the founder of EasyEssay, an essay writing service, shares the 5 best E-commerce success stories you should use as an inspiration to get started ASAP.
So without much ado, let’s get right inside.
How Two Friends Built the Bushwick Kitchen (Morgen Newman & Casey Elsass)
The product research phase though important, it is one of the most challenging when it comes to online entrepreneurship. Usually, when E-commerce businesses encounter challenges in this phase, they opt to use a strategy that can help them get out from the mess. The strategies they use include:
- Identifying customers’ problems
- Finding existing solutions
- Creating a product that beats those of its competitors.
Morgen Newman and Casey Elsass are two online entrepreneurs who demonstrated that it’s not a must to dig too deep for a product idea that’s profitable.
The two entrepreneurs mixed raw honey with chili flakes and branded it as MixedMade.
You know what?
It brought profits of up to $170K in just 10 months. From there, they started to widen their product line by using a combination of other flavors.
Currently, the two online entrepreneurs own a company known as Bushwick Kitchen. The success of MixedMade was stirred by the huge press coverage it received that saw the company improve their sales up to 2,200%.
Well, a lot of business people may think that their situation is just an entrepreneur’s dream but reaching where the business is today came with a lot of challenges.
In fact, at one point, MixedMade’s PayPal account was frozen. This was due to the fact that the company was receiving a sudden increase in sales.
They could also not get enough supplies of bottle and chili from their suppliers.
But with all the challenges, the duo focused on solving their audience’s one problem at ago.
Well, you do not need to encounter such a situation for you to find your way out. You can find ways to prepare your online store in case you encounter similar situations. For instance, you may want to diversify your payment options so that you can use MasterCard, Visa, Discover, and PayPal.
This way, you will still continue doing business without interruptions even when one payment option develops issues.
Also, the duo faced the challenge of not having sufficient supplies.
To avoid a similar situation from happening to your E-commerce store, you should have at least three suppliers, especially if you are selling an important product.
How Erick Bandholz Turned a Community into a Growing E-commerce Store
Erick Bandholz’s BeardBrand makes thousands of dollars in sales every day but the success story behind it will blow your mind.
Erick, having an unbelievable beard is also passionate about facial hair and this has taken him together with his company on an incredible journey from the day the company was born in 2012.
BeardBrand started from scratch as a YouTube channel and blog but has now grown to be a successful company making more than $20K a day.
So, Eric started by creating and publishing content about male grooming, beard culture, oil, and care. While on the process of creating the content he found that there were fewer grooming products in the market while the demand was high.
He decided to come in and bridge the market gap by launching BeardBrand. In 2013, Eric released the first grooming products after his blog was highlighted in the New York Times.
According to Erick, he was contacted by a New York reporter who was covering news about beard care products. The reporter was awestruck by the BeardBrand community that was growing tremendously.
Erick took this advantage immediately by converting the blog into the BeardBrand online store a day before the story went live. The article gave BeardBrand a huge boost and the company got its first few customers.
From there, the company has continued to experience great success by concentrating on solving community problems, focusing on their vision, and messaging.
The BeardBrand website focuses on educating men about their beards, and learn how to improve themselves.
From the BeardBrand story of success, it’s evident that to be successful in your online store, you should focus on the mission of your business and provide value to your customers.
Apart from being an E-commerce business, BeardBrand focuses on helping men to feel confident in themselves where grooming products is an effective way they can get the confidence.
If you are just starting out your E-commerce business or you are running an established one you must always understand the “WHY” of your existence.
This way, together with abiding by your mission, you will be able to help connect with your audience and build a lasting relationship with them.
Nike is another successful E-commerce company that is guided by their mission, “To bring inspiration and innovation to every athlete in the world.” The same way BeardBrand is and has been guided by their mission, “To Make Men Look & Feel Awesome”.
Beer Cartel Used Content Marketing To Boost Sales By $65K
Beer Cartel was born in 2009 and sales a range of craft beers in Australia. The E-commerce Company stocks over 1K beers.
In 2017, the founder of Beer Cartel, Richard Kelsey wanted to take his E-commerce business to greater heights so he challenged his team by turning to content marketing.
The challenge was meant to:
- Increase sales
- Boost Company’s mailing list
- To create an active online presence.
Beer Cartel followed a unique method different from that of other businesses and created surveys that ask people questions related to what they like and what they dislike.
It was not easy to get people to take the surveys so Beer Cartel sought help from other brands.
The company also offered a token for people who participated in the survey. This helped them to get actual answers to real people and their business increases sales up to $65K.
From the Beer Cartel challenge, it’s evident that to be successful in the E-commerce world, you should come up with something unique that adds value to customers and the industry alike.
Beer Cartel used content marketing to increase their revenue and so you can use your own unique method to get the best results you couldn’t imagine.
How Neon Poodle Opened Stores in 3 Continents
Neon Poodle came to exist after the founder, Sammy Gibson who was searching for a customized neon sign failed to find something appropriate.
But Sammy didn’t give up when he failed to find a customized neon sign but instead, he decided to create his own signs that were customizable and stunning and can be used in the children’s bedroom.
This became the Neon Poodle which in just three years it became the number one E-commerce store in Australia for neon signs.
However, Sammy had some challenges and the major one being how to continue growing the business.
Sammy decided to expand the business to the international market reaching Europe and North America notwithstanding the hurdles and challenges he faced.
After expanding his E-commerce’s reach, Sammy and Jason’s hard work has seen Neon Poodle grow its revenue by 232.14%.
From the Neon Poodle story, it’s evident that casting a wider net can boost revenue and E-commerce growth.
Andy Dunn and the Bonobos
When Andy Dunn was starting out in the E-commerce business, he could not understand the dangers of unplanned growth. He did not understand that consistent growth is more important than a rapid one. So, he learned a lesson with his E-commerce store known as Bonobos.
The website couldn’t accommodate the huge growth in traffic so the site had to be suspended temporarily to solve the issue.
From Andy’s story, you can see that his bite was more than he could chew.
As an online entrepreneur, always ensure your website can withstand the amount of traffic and that you can convert visitors into real customers.
It helps to learn from those who have made it big and we hope these stories of E-commerce success will inspire you to get started in the right way possible. The academized review article has plenty of other E-commerce stories for potential online entrepreneurs wanting to take their businesses to higher levels.
Are you running an E-Commerce Business?
At some point, you will want to start venturing outside of your domestic market and start selling and shipping cross-border, worldwide. Maybe you have already been looking into E-Commerce Fulfillment. What it is? Basically, a third-party company taking care of everything that comes after your customers place an order and paid for it.
Floship is an E-Commerce Order Fulfillment Software and Services provider. We help companies with warehousing, pick & packing of incoming orders and ship B2C and B2B orders world-wide, right from our Hong Kong or Shenzhen based facilities. Our award winning software integrates seamlessly with major E-Commerce platforms, such as Shopify, WooCommerce, Magento and more.
About the Author
Michael Gorman is one of the best essay writers and proofreaders from the UK who currently offers the best dissertation writing services to students around the world. Besides, Michael has also written multiple essay writing service reviews. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existing every day. If you want help with research paper writing, feel free to connect with him via Facebook or check his Twitter account for more information.