The human toll of the global COVID-19 pandemic has been severe and shows no signs yet of abating. The economic toll on brick and mortar businesses, especially in the service industry, has been huge also. Across the country, as millions have lost their jobs and have been forced to go on unemployment, disposable income has […]
Whether you’re a US-based ecommerce brand preparing for Black Friday and Cyber Monday (BFCM) or are based elsewhere and looking to meet demand by peak season, Christmas or on other national holidays in the last months of the year, all online sellers face the same challenge: handling order fulfillment. How will you get the parcels […]
The e-commerce market has been growing steadily. According to Statista, in 2019, total e-commerce revenues amounted to 3.53 trillion U.S. dollars, and by 2022 it is predicted to reach an astonishing $6.54 trillion. As, according to some predictions, around 95% of all purchases will be made online by 2040, one might say that everyone doing […]
Reports of the death of traditional retail are often greatly exaggerated. While the rise of online shopping and eCommerce has been plain to see, opinions differ widely on whether this actually means that traditional retail is reaching its demise or about to enjoy a golden age. In fact, according to some suggestions, eCommerce is set to […]
As the COVID-19 pandemic continues, each day brings with it fresh challenges for businesses around the world. This makes having a good handle on new policies and potential risks within your supply chain a crucial consideration. From the potential impracticalities surrounding social distancing for workers to rigorous cleaning schedules, we’ll be taking a closer look […]
In the past few years, subscription boxes have become a popular commodity among consumers. These well-packaged delights contain an assortment of items from a particular brand, and customers pay a set amount every month to get their fix of happiness in a box. When it comes to subscriptions, products like clothing, cosmetics, food, wine, and […]
Covid-19 has significantly impacted all industries across the globe. While the world’s largest cinema chain, Cineplex, is suffering massively, companies like Amazon are prospering due to the global pandemic. The global pandemic affects different businesses and industries differently, but no industry has suffered more than small businesses. Small businesses that can’t handle multiple months without […]
For businesses doing customer journey mapping, no day goes by without creating content. It is the core of the entire digital marketing strategy, so one cannot view it as a one-time project. Content that drives each point of the journey successfully is relevant and helpful to customers. That is why the marketing content you deliver […]
When it comes to your e-commerce website, providing a good user experience (UX) takes much more than just a nice-looking design. It involves several components, all working together, to help people who navigate to the site get around and find what they are looking for. From the product details to the website structure, each of […]
According to the Content Marketing Institute (CMI) records of 2018, about 65% of B2B marketing specialists found content management more efficient than before. Content strategy is a bond that holds all parts of the project together. If it has no clear direction or doesn’t exist at all, the risk of commercial failure is nearly 100%. […]