In the past few years, subscription boxes have become a popular commodity among consumers. These well-packaged delights contain an assortment of items from a particular brand, and customers pay a set amount every month to get their fix of happiness in a box. When it comes to subscriptions, products like clothing, cosmetics, food, wine, and […]
Covid-19 has significantly impacted all industries across the globe. While the world’s largest cinema chain, Cineplex, is suffering massively, companies like Amazon are prospering due to the global pandemic. The global pandemic affects different businesses and industries differently, but no industry has suffered more than small businesses. Small businesses that can’t handle multiple months without […]
For businesses doing customer journey mapping, no day goes by without creating content. It is the core of the entire digital marketing strategy, so one cannot view it as a one-time project. Content that drives each point of the journey successfully is relevant and helpful to customers. That is why the marketing content you deliver […]
When it comes to your e-commerce website, providing a good user experience (UX) takes much more than just a nice-looking design. It involves several components, all working together, to help people who navigate to the site get around and find what they are looking for. From the product details to the website structure, each of […]
According to the Content Marketing Institute (CMI) records of 2018, about 65% of B2B marketing specialists found content management more efficient than before. Content strategy is a bond that holds all parts of the project together. If it has no clear direction or doesn’t exist at all, the risk of commercial failure is nearly 100%. […]
Customers value value. That seemingly cryptic statement encapsulates the customer’s primary expectation from ecommerce. If you read my article on the advantages of ecommerce, you know that “lowered prices” is a big one. Today, online customers have come to expect value. Retain Customers by Creating Value But what creates value for a customer is […]
There can be no doubt that virtually every business has suffered as a result of COVID-19 – some more than others. There has been the suggestion that businesses with a strong online presence and powerful e-commerce facilities have been better able to weather the storm, due to the fact that there has been a rise […]
Inventory management has always been a convoluted and time-taking process for all types of industries. But today, extensive research and development in this field have led us to many effective techniques, proven to simplify the inventory management process. These management techniques streamline as well as automate inventory management. Further, there are specific techniques that play […]
Have you ever looked at a product and felt immediately drawn to it? Have you ever felt like a brand and its storefront speak directly to your own personality? That sense of connection, that capacity to seamlessly target a specific niche, is incredibly powerful for any business. And that’s precisely what private label products bring […]
You have to build your ecommerce business one customer at a time. And there is a price to pay to acquire every one of those customers. That is the basic idea of cost per acquisition. But, firstly, I’d like to focus my attention primarily on the following ten metrics. Each of these indicators is key […]