5 Ways to Optimize Your Ecommerce Shipping Strategy

marketing floship
ecommerce shipping


Maintaining an e-commerce business implies taking care of different tasks. Fortunately, you can designate and rethink a few pieces of your business activities. For example, you can recruit Floship’s advanced services to deal with your business along with your digital marketing efforts, with which you can further develop your transportation and shipping strategy. Doing so permits you to smooth out the interaction and guarantees that your clients are satisfied.

This article will highlight a few tips and strategies you can implement into your e-commerce company, and optimize your business to perform better.

1. Use Data to Understand Where Your Shipping Strategy is Going Wrong

Gaining clarity from your past shipping efforts can help you in your future shipping efforts – plain and simple. Through this data, online sellers can identify where their greatest shipping spend is, where opportunities to save money are and what efforts may not be as streamlined as possible. Collectively, these details welcome e-commerce businesses to improve their efforts and save money along the way.

2. Benchmark Carrier Rates and Services

By understanding the costs involved in shipping, you can optimize your shipping strategy. For example, UPS and FedEx provide similar services, however they still differentiate their rates based on location, shipping destination, and delivery options. This can affect bottom-line functions, and you need to be aware of these details at all times. Another way you can improve your shipping strategy is by ensuring that your 3PL partner has annual rates so that it becomes easier to calculate the cost, and offer the best service to your customers.

3. Provide Easy- To-Navigate Check Out Experiences

Among the most frustrating parts of shopping online for customers is the check-out process – which includes payment and identifying shipping options. But this does not – and should not – be the case for your e-commerce business. Whether you require customers to login or offer guest checkout experiences, your goal should be to provide an easy to use check-out experience for online buyers. From the number of clicks it takes to make a purchase to the amount of necessary information they need to input as part of their checkout process, your goal should be to provide clarity and efficiency in your online check-out experience. These details should also include your shipment options as part of this journey.

4. Introduce Parcel Auditing Into Your Shipping Management 

When working with 3PL partners like Floship, FedEx, and UPS , it’s your right as a sender to capture refunds or money back on your shipments when deserved. With parcel auditing, your e-commerce business can gain clarity – and control – over your shipping spend thanks to the automated parcel tracking that parcel auditing provides. This automation allows you to do what your company does best… sell, sell, sell… and leaves the boring task of identifying when and why refunds are deserved to your business through complex software that easily integrates into your shipping management.

5. Incorporate Packaging as Part of Your Shipping Strategy

Customers turn to online shopping for a variety of reasons, but among them include the experience of welcoming an online purchase to the comfort of their home. At this moment, what was digital now becomes tangible and connects with the customer unlike any online touchpoints can. It’s this reason alone that the packaging of your inventory becomes an important part of your e-commerce shipping experience. To help strengthen this experience for your customers and your brand, aim to make your packaging compliment your brand experience.

  • Ship Items Quickly And Efficiently
    A fast and efficient process for shipping products is critical to success as an eCommerce business. After all, customers want their items quickly and they don’t want to wait weeks for them to arrive.
  • Use A Shipping Partner That You Trust
    When it comes to shipping your products, it’s important to use a shipping partner that you trust. After all, they will be handling your products and you want to make sure they are in good hands.
  • Package Items Securely To Prevent Damage In Transit
    It’s important to package items securely to prevent damage in transit. After all, you don’t want your products to arrive damaged and you certainly don’t want to be responsible for any damages that occur during shipping.
  • Offer Multiple Shipping Options For Customers
    Offering multiple shipping options is a great way to provide customers with choices and flexibility. After all, customers want to be able to choose how their items are shipped and they appreciate having options.
  • Track Packages To Ensure On-Time Delivery
    Tracking packages is a great way to ensure on-time delivery. After all, you want to be able to track your packages and make sure they are delivered on time.



Remember that the reality of e-commerce is that it can be complex. From inventory management to CRM to shipping and much, much more, there is a lot to consider. But when you welcome external partners to help you streamline your operations, you can gain more control over your entire e-commerce efforts – including your parcel management. Rather than allow these e-commerce factors to influence your business, take control and influence these factors instead. With Floship, you can expect quick and easy service, with customer queries getting answered very fast. The shipping strategy is not only to ensure quick and speedy parcel deliveries, but also to delight the customer which is what the goal of any business should be.

Copy of Lockup Black

Ready To Upgrade Your Logistic Solution?

Speak to Floship ecommerce logistic consultant about improving your global support chain today

Floship Insights

Read More

Never Miss A Post!

Sign up now, and get the latest in your inbox