Magento has become a very popular platform for e-commerce store development as it provides a great alternative to starting your own online store from scratch. Its popularity grows fast because it has all you need for an online store. In fact, it has more features and functions than you need, because you will not have to use all of them.
Users of the platform believe that it is the most powerful platform for e-commerce store development today. Setting up an e-commerce store from scratch requires a lot of work. You have to create and test a lot of different features but with Magento, they are all ready for use. Here are some of the advantages you gain with the use of Magento.
1) Magento offers a high level of flexibility
For some reason, you may decide to diversify into other products or change your line of business completely. Magento will give you the needed room for change as it is very flexible. It is easy to modify and customize.
With some other platforms, you may need to revamp your website completely or develop another website from scratch. You only need to change a few things with your Magento-based business website.
2) It is totally free
Another big advantage of developing your website on the Magento platform is the fact that the open-source version of the program is completely free. So, no matter the size of your business, you will be able to customize your website to your liking.
3) Magento promotes SEO
The platform has a particular feature that is used to promote search engine optimization. The feature is called “Magento SEO”. This feature promotes search engine optimization by managing duplicate landing pages, indexing, page traffic, and content.
This makes it easier for search engine bots or spiders to crawl Magento-based websites for valuable information. This will also make your brand appear higher up in search engine rankings. In case you don’t understand the advantage of SEO, here is a brief explanation of it.
Do you observe that search engines return over 100 pages for each search entry? So, if your website is returned on a page that is after the 5th page, it is not better than a website that was not returned at all.
When your rank is high, your website will be among the first few returned pages. However, it is not that easy. It was easier several years ago but now that a lot of companies are aware of the advantages of SEO services, it is much more difficult now. You will need to put more effort to see results.
4) It is easy to use
Magento is quite easy to use for website developers. This is why regular users say it is developer-friendly. They can easily update or modify content on the pages of their websites and they can also add and delete web pages. Linking of pages is very easy with Magento as well as navigation of pages. It is safe to say the use of Magento saves a considerable amount of time for developers.
Since Magento is written with PHP programming language, it is very easy to add new codes to provide more efficient solutions. So, Magento offers scalability for business owners and web developers.
5) Easy management of multiple stores
Long before now, it was very cumbersome and difficult to manage multiple stores from one administrative panel. Magento has made this very easy. In addition, it has also made it easy for anyone to manage online business 24 hours a day and 7 days a week. If you do not want to run all your stores with one panel, Magento has also made it quite easy for you to set up each store on its own with its administrative panel.
6) Magento offers marketing tools too
Magento has several tools that make marketing very easy. It helps with the collection of flexible coupons and even promotes private sales and multi-tier pricing. In addition, you can get numerous landing page tools that can be used for marketing campaigns. These are just a few of the marketing tools the platform offers.
7) Connect with the Magento community
The Magento community is made up of business owners, CEO’s, developers, etc. that are all extremely familiar with the platform. If you are just starting out, there is a huge amount of resources just one click away. There are people sharing tips and tricks, and even forums to troubleshoot problems you are having with your site.
8) It makes carting and checking out easy
The shopping cart development tool for Magento is very user-friendly. This way, developers can easily play around with all the different features and options. Even customers find it easy to understand. Most importantly, Magento-based websites are usually compatible with many payment gateway options. This will ensure that your customers have a smooth payment experience, as they have numerous payment options to choose from.
9) Security is one of its key features
The current rate of online fraud and identity theft around the world gives cause for concern. In fact, it seems one out of every three customers will defraud you if any opportunity for such arises. No organization jokes around with the security and safety of their systems, and Magento is no different. All your records on Magento servers are barred from third party access.
10) Magento websites are mobile-friendly
It is no longer news that the internet is accessed more via mobile devices these days and the trend is not likely to change anytime soon. Any website that is not mobile-friendly is a dead website waiting to be buried. This is another trump card for Magento as its websites are automatically optimized for mobile devices.
Why not try the platform to develop your next e-commerce website and see what you have been missing out on?
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Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge to leading blogging sites.