It only takes minutes to create a basic Shopify online storefront for your business, but the simplicity of being limited to just base options can be frustrating for many people.
When you want to enhance your store’s functionality, boost sales, and increase revenue, you’ll need to customize your store.
There are more than 500 apps to choose from in the Shopify App Store that allow you to add specific tools and features to suit your needs, so it can be tricky to know which ones are right for your business.
There are apps available for publishing your products to Facebook, tweaking your search engine optimization, customizing your theme, delving into some in-depth analytics, or integrating your email marketing accounts to your Shopify store, plus a myriad of other options.
Here are some of the top Shopify add-ons for your online business:
Mailchimp is one of the more user-friendly email marketing providers around.
The Chimpified app gives you the ability to integrate your Mailchimp account with your Shopify store. The app lets you automatically add customers to whatever Mailchimp list you’ve synced to your store.
You can then use Chimpified to target email campaigns based on buying behavior.
The Plugin SEO app checks your store to see if there are any problems with search engine performance that may need to be fixed, or any areas of SEO that can be tweaked to improve results.
Yotpo Social Reviews allows Shopify store owners to generate product reviews that can be shared across various social networks. Online reviews provide a great form of social proof that helps to build trust for your e-commerce business.
The Improved Contact Form app gives you the ability to create a ‘Contact Us’ webpage as well as a popup contact widget to your store.
The contact form is customizable, allowing you to select the information you want to receive as part of your customer’s message, including name, email address, or phone number.
If you’re concerned about repeat fraudulent orders, Fraud Filter is a handy tool that gives you control over your checkout.
You can actively block repeat fraudulent orders, which gives you an additional level of protection on the security measures already provided by Shopify.
Email Template Editor is an easy app that lets you create customized order confirmations, shipping updates, discount offers, new release notifications, and other email marketing messages.
The app features a simple drag-and-drop interface that lets you incorporate your business branding into your email marketing strategy to create professionally designed emails.
Find out how to Automate your Shopify Order Fulfillment process with the Shopify + Floship Integration here!
When you’re building your storefront on a shoestring budget, Shopify add-ons let tweak your store to suit your needs.
There are plenty of free apps available that can enhance your store and help you increase sales without costing you a dime.