Shopify is an incredibly popular platform for developing online stores.
The standard functionality can be enough to get started, but integrating dedicated apps is where you can really make a difference. The Shopify App Store contains a huge number of options, letting you adjust a site to suit your needs.
The sheer number of apps, though, can lead to some confusion and some site owners may overdo it.
The following apps are some of the best and most popular options you should be considering.
MailChimp for Shopify
MailChimp is a popular email autoresponder service, so the ability to integrate your account with Shopify is very helpful.
After making a purchase, new customers can be added to your account for further correspondence. You can also set up automated responses, developing sequences that welcome new customers, help them use your products, and promote more offers.
Oberlo is an app for store owners who don’t want to handle their own products.
You can simply import products form AliExpress and the Oberlo Marketplace, ordering the products when a customer makes a purchase.
As a store owner, you don’t need to deal with product creation, storage, or delivery, allowing you to focus on marketing your store.
If you can create a sense of urgency, it is possible to convert more browsers to buyers.
A countdown timer will encourage people to complete an order, with the fear of missing out being a strong motivational tool.
The app also lists the number of viewers and buyers of a product, so potential customers should feel more secure in making a purchase due to the social proof element.
Most businesses look to expand their reach via Facebook.
The Facebook app for Shopify helps you make the most of your audience by letting people buy directly from your page. Rather than send all traffic to your store, add a tab to your Facebook page and gain customers who don’t need to leave the social platform.
Potential customers spend a huge amount of time on social sites, so it is important to make the most of the audiences you build across all networks.
Positive reviews for your products can reassure visitors that they will be happy with a purchase.
Quality reviews also add additional information about a product, helping your marketing and SEO efforts. This app adds a review section to your store, with customization features letting you integrate it seamlessly.
Custom printing is a huge part of the online shopping experience, with consumers looking for unique designs and individual products.
Setting up your own printing warehouse will be costly and time-consuming, but you can get the same results with Printful. The company has a wide range of items, including T-shirts, mugs, posters, pillows, and much more.
You could develop a broad range of products or a more focused business using Printful to create and ship your goods.
Better Coupon Box
Coupons are a great way of increasing conversions, encouraging people who were not quite ready to make a purchase.
You could offer a coupon code to new store visitors, helping to give a positive experience from the first moment. Another option is to offer a coupon code when visitors show an intent to leave the site, helping to secure some lost sales.
You may require an app that offers something unique, allowing you to adjust your store for a specific purpose.
The number of apps available means you can probably find what you need. For most site owners, though, the apps mentioned above will offer something extra without adding too much complexity to your operation.
It is a mistake to try to integrate apps without a plan, so take a closer look at the apps that appeal to you and develop a plan for smart integration.