The e-commerce market has been growing steadily. According to Statista, in 2019, total e-commerce revenues amounted to 3.53 trillion U.S. dollars, and by 2022 it is predicted to reach an astonishing $6.54 trillion.
As, according to some predictions, around 95% of all purchases will be made online by 2040, one might say that everyone doing business in e-retail is bound to have a bright future.
However, the truth is more complicated. The competition on the market is fierce, and only those who raise their marketing game will be standing out and paving their way to success.
Here is how you can stay ahead of the curve, increase your sales, and boost your e-commerce business growth.
Perfect Your Website
If you’re aiming to improve sales and surge the growth of your e-commerce business, pay special attention to how your website is designed, and how smoothly it functions.
Your website design needs to offer your customers excellent user experience, meaning they should be able to quickly and intuitively complete every action they want.
Leave nothing to chance and aim for perfection, especially concerning:
- Website design. As 94% of first impressions are design-related, ensure all the visuals on your website are professional and attractive. However, stick to minimalistic solutions that support the functionality, usability, and responsiveness of your website.
- Loading time. Statistics claim that more than half of your potential customers will leave your e-shop if it takes more than 3 seconds to load it. As a matter of fact, with just a second increase in your web page loading time, the abandonment rate increases by 11% while decreasing the satisfaction of your potential customers by 16%. This results in colossal losses – for a store that generates $100,000 per day, a one-second delay can cost $2.5 billion in missed revenue on an annual basis.
- Mobile optimization. By 2021 mobile purchases are expected to account for 54% of total e-commerce sales. To increase your sales, you better make sure your e-store displays and runs smoothly on all kinds of screen sizes.
- Search Engine Optimization. Statistics claim that over 30% of e-commerces’ traffic comes from organic searches, so put SEO high on your priority list. For your offers to reach your potential audience, it’s essential to score top rankings in searches when your target customers search for products or services you offer. Consistent and thorough on-site and off-site SEO can catapult your store to the top of Google’s first page of search results in the long run. As voice search is on the rise, ensure your e-commerce website is optimized for this type of search.
Focus on Great User Experience
Only top-notch user experience will encourage your website visitors to make a purchase.
The fact that your customers can easily find what they’re looking for in your store, get all the info they need, complete their transactions without any hassle, and move on with their lives, will build loyalty and ensure that your customers will come back for more.
However, as statistics claim that companies in the U.S. lose $62 billion due to poor customer experience, it seems that any step in the wrong direction can have grave consequences.
There are a couple of things that you can try to bring your service to the next level and boost your sales:
- Use a digital A.I. assistant. One of the main reasons people shop online is that they can do it whenever and wherever it suits them. However, during the process, they often need support to make a purchasing decision. A sales A.I. assistant can deliver that kind of personalized support, keeping your potential customers engaged throughout their purchasing journey. This digital employee can be available 24/7, offering personalized advice, answering queries, or customizing quotes, resulting in higher customer satisfaction and increased sales.
- Have a clean but informative product detail page. Use it to show your product imagery, including large product photos, close detail shots, product videos, and detailed product descriptions. Your call-to-action button should be of the right size, easily readable, as well as placed above the fold, and when it comes to copy, make it simple, so that it is easy to understand.
- Allow your customers to add and read reviews on your product pages. Online shoppers look for social proof before deciding to make a purchase. According to Statista, 19% of your internet users trust online reviews as much as personal recommendations if they find them authentic. In comparison, 25% will find them credible if there are multiple reviews available. By allowing shoppers’ comments on your page, your potential customers won’t have to bother looking for the social proof elsewhere. This can improve your credibility and boost your sales.
Strengthen Your Brand
When it comes to your e-commerce store’s success, nothing is more rewarding than building a brand around your business and your product offerings.
With so many options on the market for your potential customers to choose from, if you want to improve your sales it’s crucial to become their first and preferred choice. You can achieve this only if you build a relatable brand they can identify and form a meaningful connection with.
Ensure you pay special attention to your e-commerce branding by creating a strong and consistent brand identity and brand personality, so you can influence the way your customers perceive your business. This will make all your other marketing efforts much easier so that you can attract your target audience and build trust with them.
Offer Stellar Content
Crafting high-quality content that is tailored to the needs and the interests of your customers is another crucial factor for improving the sales growth of your e-commerce business.
When your content is created strategically and consistently, it can attract high-quality leads to your website and your e-store and nurture them through the sales funnel, resulting in increased conversion rates and more sales.
Consider starting a blog on your website to give yourself enough room for posting relevant and useful content pieces. Use it to post different types of content that your potential customers will find engaging, such as articles, videos, tutorials, infographics, e-books, etc.
As the online stores with at least one active social media account generate 32% more sales, use them for your blogs’ promotion, as well as for posting other types of engaging content, such as quizzes, competitions, etc.
User-generated content and influencer marketing can help you establish a unique reputation on the market, so consider including them in your strategy.
Email Marketing – Oldie but Goldie
To generate more sales for your online store, tap into the power of email marketing, and the advantages of using automation tools to send well-segmented and personalized email campaigns.
You can build your contact list by putting a subscription button on your blog and incentivizing your store visitors to sign up for your offers or newsletters.
Using email automation clients, you will be able to send highly segmented email campaigns that fit the needs of the specific groups of your customers based on their demographics, such as age, gender or location, or their interaction with your brands, such as previous purchases or abandoned carts.
Besides, this type of marketing is very cost-effective, as, for every $1 you put into it, you can expect an average ROI of 3,800%.
By putting your focus on these five methods, you will be able to increase your sales now and expect some great results in the long run.
Ship Ecommerce Orders Globally
Floship is an Ecommerce Order Fulfillment Provider. We work with High-Growth and Mid-Market Ecommerce brands who manufacture in or source from China or elsewhere in Asia. Our order fulfillment facilities are equipt with best in-class AI driven robots and order are automatically fulfilled through our proprietary software. No Manual syncing required. Simply fill out our form and one of our solution experts will be in touch with you. We listen, consult and provide you with a solid shipping strategy to reach new markets.
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.