Whether you are a new or an experienced seller on Amazon, the goal for everyone will always be increasing your sales. Amazon can be a very competitive marketplace and in order to be successful, you will have to learn a few tricks and tips in order to be able to better adapt your sales.
The good news is that there are many tips and tricks you can find and use in order to dominate this market, expand your sales and become more successful. Here are some of the best hacks you can use in order to reach your goals regarding your sales.
1. Amazon Sponsored Ads
The very first thing you should know more about when it comes to being a successful seller on Amazon is how to properly market your products. While interesting titles and good quality pictures might help catch the eye of a potential buyer but they won’t help you reach out to most people.
A good thing that Amazon offers is sponsored ads. These can help your products always appear as first when a potential buyer makes a search on the website. Sponsored products are always displayed at the top of or within the search results and that will essentially help you get more and more people to.
Your products will be sponsored in a pay-per-click way, which means that you will be paying for the ad depending on how many times people actually click on it. In many cases, when people see something being displayed at the top of their results page after a search, they are way more likely to believe that this product is the best of this category. Use this to your advantage and you will be able to increase your sales very easily.
2. Translating your product descriptions
One of the benefits of Amazon is that it allows you to sell you products to buyers from all around the world. Amazon is a very large company and it has branches for every big country in the world. This is something you can use in order to increase your sales, as long as you are willing to start selling your products abroad.
Pretty much the only thing you will have to do is translate all necessary information about your product in one or more targeted languages. Depending on the country and audience you are trying to reach out to, you should always translate your products descriptions and titles in the right language. If you are betting on your potential customers knowing only English, it is probably not going to help you expand your sales.
When someone wants to know more about a product they are thinking of buying, they will definitely want to read the description of the product and decide whether they really want it or not. “By translating your product descriptions you will be able to reach new markets and start selling your products abroad with a lot more ease”, says Neightan White, Chief of Marketing at SupremeDissertations.
3. ASIN piggybacking
When you have managed to successfully add your products into the buy box of others, you will have to keep in mind that the product you’re selling is probably very similar to the one the customer is currently viewing. What is usually certain is that you product will be slightly different to the original.
ASIN piggybacking pretty much happens when you are selling a product or a knock-off product that looks exactly like others on the site. Amazon fully allows this and has no problems with anyone selling knock-off products for as long as you are not claiming that your product is exactly the same as the original alternative.
The best way to try this out and see if this will work for you is by first of all researching and finding a product which you like and believe could imitate very closely. The point here is to still make a profit out of it and to never claim that it is the original. This could very well work to your advantage, as most people would prefer buying something that looks like a high-end product at a much more affordable price.
4. Use the buy box to your advantage
When a potential customer is viewing a product, Amazon will automatically present them with a list of third-party sellers you can find for it. That list is otherwise known as the buy box. If you’re the one selling a product, being in the buy box should be your goal as it will help you achieve far more sales with much less effort.
In order to achieve this, you will have to keep some things in mind. Here are some quick tips to help you place your products in the buy box and up your sales:
- Make sure your product and the one the customer is viewing have the same ASIN, aka Amazon Standard Identification Number.
- Always ask your customers to leave you good feedback if they are happy with a purchase. Maintaining over ninety percent positive buyer feedback will truly help you add your product to the buy box.
- Keep your prices lower than your competitors, even if the price difference is by a few cents.
- Use Fulfilled by Amazon, as most prominent buyers use it and it can really help you add your products to the buy box.
In any case, having your product on the list of suggested products will help the buyer take a look at your product. Even if that is just to see if there is any different in the ratings, price or aspects of the product, you will still have a much bigger chance of selling it.
5. Use trending keywords
A secret many Amazon sellers use is incorporating as many trending keywords as possible in their titles and product descriptions. This can prove very helpful when it comes to attracting more customers who will truly be interested in what products you have to offer.
If you’re not very familiar with keywords, you can easily generate some through various online tools which are usually free of charge and very simple to use. Tools such as Keyword Planner, provided by Google and KeywordTool will help you find the right keywords to use, no matter what you’re selling on the platform.
After picking the right keywords, you can start incorporating them into you product descriptions and titles of your products. You can use tools such as GrabMyEssay and RatedByStudents in order to get the advice of professionals in the field who will be able to create the perfect titles and descriptions for your needs.
Even if someone is looking for something else on Amazon or even on Google, by using the right keywords, your products will be able to show up a lot easier. This will help you attract more potential buyers and increase your sales. As Chelsea Ann Dowdell, CCO at RewardedEssays notes, “The right keywords can really make a difference when it comes to making your products more visible online”.
Amazon is one of the biggest online marketplaces for individual sellers and companies online. There are many ways for you to become successful on this platform and make a profit, but you will need to know a few hacks in order to make this work the best for you.
These five hacks will really help you change the way you promoted your products so far. By making them more visible to customers and easier to find on search engines, you will be able to reach out to more people and even start selling your goods all around the world.
Which of these tips do you believe will be the most helpful to you?
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Bridgette Hernandes has a Master in Anthropology and is a blogger for HotEssayService. She always found writing interesting and she is planning on publishing her own book in the nearest future. She might have graduated just a year ago, but she is already a true expert when it comes to presenting a text in a creative and understandable manner.