Things Business Owners Should Not Miss Building an E-commerce Website

Eric Pong
Things Business Owners Should Not Miss Building an E-commerce Website - Floship

Over the past few years e-commerce has been a trend among both small and large businesses. Many business owners create e-commerce sites, sometimes very complex and good. Yet there is traffic, but no sales. Why? What criteria should an effective e-commerce site have? We have some tips you should not miss building an eCommerce website. They will be useful to those who are just about to start their own eCommerce site, and to those who want to analyze the profitability of an already finished site.

Efficient website CMS

A content management system (CMS) is a platform created for the administration of content filling, content editing, data storage, and management. Site speed, convenient work with the interface, and the correct display and functioning of all components of the site depend on it.
CMS is responsible for a lot of things like
– Speed of pages loading in the browser
– Search engine positions
– Convenient administration
– Increase in conversions due to download speed and proper display of content
– Technical support access convenience


Since you decided to create an e-commerce site, it is important for you to decide where you will store it. 
Choosing the right hosting has a direct impact on the speed of loading the site and its conversion. Here you can check the best option for you. InterServer web hosting service offers different affordable hosting plans for your convenience. 
We recommend focusing on a number of criteria, such as geography, disk space, and technical specifications.
It’s also important to have a set of technical tools, such as support for popular CMS, scripts, and technologies when building an eCommerce website.

Paid traffic

Use all possible opportunities for Internet marketing to promote your website. If some method didn’t work, another one can work.  Now there are many options:
– Google advertising (for a quick response)
– Price aggregators (price comparison sites)
– Retargeting
– Mailing services
– Social Media Advertisement


SEO, website optimization for search engines, is important for every e-commerce project. 
It helps customers to find your e-commerce site on Google thanks to keywords. 
If you pay enough attention and time to SEO, then your site can appear on the first pages. You can find some tips from Google here.
According to a recent study, sites in the first position of search engines receive 36.4% more visitors. While sites in the second position have fewer visits (12.5%). In addition to using keywords, you can publish useful content and drive more traffic.

Site usability

The main goal of any e-commerce site is sales, which is something you should keep in mind when building an eCommerce website.
Therefore, the usability of the site is a priority for potential customers. When on your site, every user should understand where the product they are interested in is located, how to make a purchase, pay, and what the delivery time for the order is. 
If there is any mess, there is a chance that the user will not want to spend time and will leave for competitors.

Responsive Web Design

More and more users use various gadgets with access to the Internet for shopping and information retrieval, such as smartphones, tablets, laptops of various screen widths. 
Most users want to use a simple and convenient version of the website, no matter which device they use. 
If you don’t know where to start, you can check here some responsive web design ideas.
So you better pay attention to it.


CTA, or call-to-action buttons, is the way to motivate customers to take a specific action on a page. Some examples of such buttons are:
Click here
Buy now

This is a very powerful marketing tool that is popular among many e-commerce projects and is suitable for any type of business. A call to action can also be used in the contact form of your site. 
For example you can ask your customers to leave their email to receive newsletters with useful information, product updates, and special offers.

Clear product description

The product page should contain information about the product or service. 
The buyer should understand what kind of product it is, what qualities it has, how to buy, to make payments, etc. 
For instance:
– High-quality images
– Name, description
– Video review (if possible)
– Price
– Shopping cart button or CTA button
– Reviews and ability to leave a review
– Payment, shipping, and warranty information

Focus on the right audience

When designing an e-commerce site, you need to consider the preferences of your target audience. Because different age groups have different preferences. 
For example, people born in the early 2000s love when you can find a lot of photos, videos, and reviews on the product page. They also love vibrant colors and attractive designs. 
But if your target audience is people over 50, you should stick to more traditional elements in the design.

Tools to increase user loyalty

You can attract customers not only with discounts or sales but also with various tools.
You can find some ideas for content in this article.
It would be helpful to fill the site with video reviews, interesting posts etc.


Your task as a seller is to establish a connection with the client. In addition to phones, e-mail, and quick messaging services, you can use the support of online consultants in your work. This is an affordable service with high-performance indicators.

Related products

Another way to increase sales of an online store is the “Related Products” of “Popular products” functions. 
If you sell a smartphone, you can offer the buyer headphones, a case, or additional services. 

Notifications and reminders

If a visitor came to your site but didn’t buy anything, you can invite him to leave his email in order to notify the user about the availability of the goods or about the price reduction.

Keeping up to date with the latest trends

Most users make online purchases using their mobile phones. Therefore, it is worth paying special attention to the design of an e-commerce site. Your site should be convenient for use on mobile devices, and the user’s path should be simple and clear.

Even if the online store does not have a super-practical design and custom functionality, but at the same time it is intuitive and easy to use, it will bring you profit. On the other hand, an online store with excessive design and other crackers can divert the customer’s attention from making a purchase. When building an eCommerce website keep in mind that the main goal of the online store is to make the customer’s path from the product catalog to the order forms simple and intuitive.


In fact, there are no clear rules on what qualities a selling online store should have. 
But there are tools without which a successful online business will be impossible. 
Experiment, do not be afraid to change the concept of work.
Many successful companies with a worldwide reputation remain in demand not only thanks to the experience gained over the years but also the ability to adapt to changes.

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