When running an online store blog, not only are you mandated to create the aura of a traditional store for your clients but also to keep them updated on the content to retain traffic. Given the steep competition online, the blow dealt to a company from compromising on the elements as mentioned earlier is enormous.
To ensure optimal operation in business, you ought to maintain consistent updates of quality content that is both relevant to the services you offer and market trends. However, creating fresh content regularly may prove a daunting task. To manoeuvre the challenge, here are content ideas any company may invest in and create an endless stream of content.
To manage the frequency of content without compromising on quality, it is critical to indulge paper writing pros hence keeping competitors at bay.
1. Discussing products interdependent to your commodities
To echo the words of J.R.R Tolkien, all have their value, and each is instrumental to the value of the other. By writing about products interdependent with your product, you give the audience a concise picture of the uses of your appliances, thus eventually increasing sales of your commodity.
For this, you can touch on products the audience has shown interest in or even those that most are bought together. In an example, if you deal in headphones, you may discuss on iPods, phones and music albums.
While at it, you may consider expounding on the relevance of your commodity to various devices over its counterparts, thus convincing owners or potential buyers to invest in your product in conjunction with the interdependent specialties.
2. Providing product guides and how-to-do’s
Another excellent idea for your online store blog is a guide article and how-to-do articles. With a guide, you can feature destinations or activity that most needs your product, thus capturing enthusiasts of the action and informing them of your products.
However, ensure that you don’t sound salesy in your articles rather retain an informative tone which compels the audience to interact with your site frequently. To cater to a broad market, consider all activities that your product serves ideally in and address the fields independently.
As a result of this, you not only increase traffic to your site but also raise awareness of the product in various spheres hence increasing the number of sales you make. Similarly, you can prepare how-to-do articles for objects interdependent with your product and give clients a reason as to why your product stands out from its counterparts.
Similar to guides, ensure that your article does not come out as a promotion instead as a genuine, informative article.
3. Writing about events hosted by the company recently
Apart from creating an authentic feel of your product, shows and activities give you a first-hand opinion from your clients and also provide a chance to broaden your reach. To keep your audience at par with the progress of the company and get a better turn out in the next events, contextualizing the activities is only necessary.
While at this, ensure that you infuse pictures and videos from the event for better imagery of the event to the clients. In the case that the event was sponsored, ensure that you recognize the sponsors and appreciate their input.
Also, have a hashtag on social media platforms to learn the reaction of the audience towards your events. If you offer services and cannot afford to host an event, you may settle for a webinar. Apart from saving money, webinars allow you to address a broader market, therefore, achieving more than an offline activity.
4. Interviews and reviews of the products
A great way to warm customers up to your brand is showcasing positive customer reviews. To showcase reviews and get positive reactions, sample insightful reviews, and embed them within the text.
Here, you may consider creating a testimonials tab or sampling reviews as pictures or quotes within the content. Also, ensure that you address the needs of critiques to retain an excellent image for your business.
To allow your audience to read the full reviews, embed links to the comment section within the testimonials. Like reviews, you may write on interviews with clients or even results from forums, therefore, letting your audience in on ideas and getting more input thus bettering service delivery.
Another excellent idea for your online store blog is showing milestones that your clients have achieved from your services/ products. Here, you have to engage your audience to share the achievements they have witnessed, whether as DIY projects or even how your products have better service delivery.
In the case of a DIY project, embed pictures within the text to give the audience better imagery of the change witnessed before and after the use of your product. Also, compare the price shift in terms of business operation to show how your services helped reduce the cost of maintenance and maximize profit margins.
Within this section, you may add polls on various elements of your business, thus getting more direct feedback.
5. General topics in your niche that may catch the attention of your audience
Depending on the niche of products you offer, you can write on general topics within the field that may interest your audience. Although you want to mention your products within the context, wade off from sounding salesy and prepare information-rich articles that help your audience tackle various problems within the niche.
In this field, you may write about recent developments in the area, how-to-do’s and also the trending topics. To generate topics, consider engaging your audience to determine the kind of content that they prefer and topics they wish to keep tabs on.
Although the ideas for content on your online store are wide-ranging, the ones mentioned above prove the most resourceful. To bring out your ideas with clarity and increase traffic, paper writing services may be a positive addition to your investment.
Ready to start shipping?
Floship helps businesses across the world ship cross-border, internationally straight from Hong Kong and Mainland China. Our award-winning tech integrates seamlessly with leading E-Commerce platforms such as Shopify, Magento and WooCommerce. We store, pick & pack and ship like no other business. Interested in knowing more? Read about our services or fill out our Free Consultation form and get in touch!
Ready To Upgrade Your Logistic Solution?
Speak to Floship ecommerce logistic consultant about improving your global support chain today