11 Ways to Drive Traffic to your Online Store
Website traffic is the soul of every online business. More visitors imply more potential customers viewing your product. The more you come forward, the more you are capable of generating sales. The profit of any business depends upon the number of customers visiting the store, the popularity of the products and trust between the seller and the buyers. So, driving more traffic is really important for any and every business, but which are the ways you can do it in 2019?
Well, here are 11 of the most effective ways you can drive traffic to your online store.
Name a business that doesn’t require advertising the right way and in the right direction? The online traffic on the websites depends a lot on the advertising done. Advertising these days is not only limited to television or distributing pamphlets. For an online store, you need to opt for the modern way of marketing, i.e., online advertising. You got to promote your products and services on those platforms that are used daily by the people. This advertising can be done by posting a graphic picture, or a small abstract from the website’s blog, or by directly advertising the product online.
Social Media is the real king. I’m sure you’ll probably not be surprised to see social media on this list. It is the most appropriate way to get more eyeballs on your content. Apart from the content, hashtags are the new trends. Smart use of hashtags will help you target your ideal customers and expand your reach beyond your existing audience. So, if you haven’t directly spoken to your customers through the social media platforms, then you are missing out! Good marketing on social media can benefit your online business by creating a brand value and driving more leads and sales.
On-Page SEO is something that is a part of digital marketing. This a very productive technique to improve the SEO quality of your website page by page. On-Page SEO is the one which helps your website in ranking. It uses keywords and the backlinks to bring the website on the top. So when people search certain keywords, the page of your website which matches shows up at the top and is definitely visited by the customers.
Targeting the Keywords
Social media marketing and On-Page SEO both focus on using the target keywords. The keywords searched by the person online will show up many links to them, and if your website is ranked well enough, then it will definitely draw traffic to your website. More the number of engagements; more the profit.
Posting blogs on your website regularly is very much essential. A daily blog on the website will provide more links and keyword to look up to and posting these blogs on social media for the promotion will surely attract more and more customers.
Now making a website that is responsive is one hell of a great deal in itself, a website which is attractive and yet easy to interact by the visitors is a win-win condition. If the website is attractive enough with a sufficient amount of information about the services and products, then half of your job is already done. Make sure to create a website that is easy to use for the visitors.
Knowing your Customers
One of the main aspects of growing your business and bringing up more traffic to your online stores is how much you know your customers, how much you are familiar with their requirements and interest. You need to analyze the various age groups you are going to target, how to bring yourself to their notice and meeting up to their expectations.
Content Marketing is again a part of digital marketing. It is all about knowing the right keyword and how to promote your website content more and more. These keywords are the ones that rank up your websites and then is noticed by the online customers.
People on social media promote their business a lot these days, but the mistake they are making is that they are not regular about it. On and off the engagement on social media proves to be one of the main reasons for low engagements with the website. People start to lose interest in your posts and website. If you can’t be serious about your own business, then how can you expect the customers to take you seriously?
Display Advertising is what people are looking for these days, the precise amount of content, essential details, and attractive graphics to attract them to your posts and business. One should know how to attract the customers through the media, attractive pictures and other ways to display your business in a creative manner.
Partnership with Brands
All you need to do is have a decent number of visitors on your website and then get paid by someone to put up their brand or site in front of your audience. You can start building up a community of people who are willing to be a part of these promotions. You can even collaborate with some cherished bloggers who have active readers so that their readers can also look up to your website.
Getting more website traffic does not happen overnight. It takes some hard work and time to build customers. After all, marketing is not about the tricks you use, but it is the tricks which drive your strategy forward. Strategize well, and the success is yours!
Running an Online Business?
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About the Author:
Aditya works as a Growth Assistant at AirTract.Com, a social platform wherein people ask questions, get answers, share knowledge and experience. He has a Bachelor’s Degree in Computer Science Engineering and has been working in the field of Digital Marketing for the past two years. He is also a voracious reader and a big sports fan.