How Loop Mount Delivered The Perfect Global Crowdfunding Campaign
Loop Mount is a minimalistic phone mount for bikes. Quick to install, ergonomically designed and engineered to last, it gathered a cult following on Indiegogo and Kickstarter. By the end of the campaign, Loop Mount had 12,707 backers raising a total of US$872,507, exceeding their initial pledge for US27,400.
From the project outset, the experienced team behind Loop Mount looked to engage with a cross border crowdfunding fulfillment solution to help them find the optimal fulfillment solution that will enable them to deliver to their worldwide backers DDU free and on time during COVID-19
Exceeded Backer Target
Floship is an exceptional partner. They handle anything from condensed timelines with Kickstarter all the way to pre-sales. They also offer the ability to work globally and their customer service teams are better than any company I’ve previously worked with.
From day 1, proactive steps were taken to forecast and control the logistical costs, this allowed Loop Mount to make better and more flexible cost decisions as the project scope evolved to meet backer demands. Loop Mount worked with their Floship fulfillment account manager to create a fulfillment cost forecast that factored the business’ unique packaging, warehousing, shipping and customs requirement. Of key note was Loop Mount’s decision to pay for the backer’s customs and duties, leading to a region and volume specific solution to optimise their DDP and DDU strategy.
Floship’s policy of one fulfillment account manager per account also increased the backer’s average order value through a custom material packaging solution that offered greater SKU choices whilst mitigating shipping cost allowed Loop Mount to offer unlimited SKUs whilst still controlling pick and pack, packaging and shipping costs.
Against the fluctuations caused by COVID-19, when shipping lanes were suspended on a last minute notice and parcels were stuck either in transit or at distribution centres, Floship account manager provided up to the minute alternative shipping lane options to ensure the agreed shipping terms were delivered.
By leveraging Floship’s cross border fulfillment solution for crowdfunding projects, Loop Mount successfully rewarded their backers and have progressed to selling Loop Mount as a Direct To Consumer product. If you’re a bike enthusiast or fan of fantastic ergonomic designs, check them out at https://www.loopmount.com/
Floship is a tech-powered eCommerce and crowdfunding fulfillment company based in Hong Kong offering an end-to-end solution for cross-border eCommerce businesses and crowdfunding campaigns. Floship’s services include storage, order fulfillment, returns solutions and last mile delivery. With warehouses in Hong Kong, China, US and Europe, Floship can store, pack and deliver to all corners of the world.