How to Improve the User Experience on Your E-Commerce Website

How to Improve the User Experience on Your E-Commerce Website

When it comes to your e-commerce website, providing a good user experience (UX) takes much more than just a nice-looking design. It involves several components, all working together, to help people who navigate to the site get around and find what they are looking for. From the product details to the website structure, each of […]

  • August 26, 2020

Customer Retention: Ideas and Concepts for Ecommerce Websites

Customer Retention: Ideas and Concepts for Ecommerce Websites

Customers value value. That seemingly cryptic statement encapsulates the customer’s primary expectation from ecommerce. If you read my article on the advantages of ecommerce, you know that “lowered prices” is a big one. Today, online customers have come to expect value.   Retain Customers by Creating Value But what creates value for a customer is […]

  • August 21, 2020

E-commerce And COVID-19: The Challenges And The Opportunities

E-commerce And COVID-19_ The Challenges And The Opportunities

There can be no doubt that virtually every business has suffered as a result of COVID-19 – some more than others. There has been the suggestion that businesses with a strong online presence and powerful e-commerce facilities have been better able to weather the storm, due to the fact that there has been a rise […]

  • August 19, 2020

8 Effective Inventory Management Techniques Every Industry Should Employ

8 Effective Inventory Management Techniques Every Industry Should Employ

Inventory management has always been a convoluted and time-taking process for all types of industries. But today, extensive research and development in this field have led us to many effective techniques, proven to simplify the inventory management process. These management techniques streamline as well as automate inventory management. Further, there are specific techniques that play […]

  • August 17, 2020

How Private Label Products Impact the Value of an Ecommerce Business

How Private Label Products Impact the Value of an Ecommerce Business

Have you ever looked at a product and felt immediately drawn to it? Have you ever felt like a brand and its storefront speak directly to your own personality? That sense of connection, that capacity to seamlessly target a specific niche, is incredibly powerful for any business. And that’s precisely what private label products bring […]

  • August 14, 2020

5 Ways to Increase Sales for Your Ecommerce Store Without Paid Ads

5 Ways to Increase Sales for Your Ecommerce Store Without Paid Ads

As a result of Covid-19 a vast proportion of the population, businesses and your customers face uncertain financial circumstances. With this in mind, engaging with your customers needs a new approach.  According to WordStream, looking across tens of thousands of advertisers, as of 2nd of July they’ve seen conversion rates drop by an average of […]

  • August 10, 2020

What Factors Affect Consumer Behavior Online?

What Factors Affect Consumer Behavior Online?

Analyzing consumer behavior can be a pseudo science. I have come across advice in ecommerce journals that seems to be nothing more than a confirmation of the author’s prejudice. If analysis of consumer behavior lacks rigor, it can be prejudicial. Generalizations Across Consumer Segments May Lead to Meaningless Averages Nine women cannot get together and […]

  • August 7, 2020

The Positive Change From COVID-19 In Terms Of Digital Marketing

The Positive Change From Covid-19 In Terms Of Digital Marketing

Most of us have felt the massive impact of COVID-19 both at a personal and professional level. In our personal lives, it has totally changed the way we interact with our neighbors, how we shop, and a horde of other social conduct norms. In our professional lives, we now have to follow these public health […]

  • August 5, 2020