When it comes to your e-commerce website, providing a good user experience (UX) takes much more than just a nice-looking design. It involves several components, all working together, to help people who navigate to the site get around and find what they are looking for. From the product details to the website structure, each of […]
According to the Content Marketing Institute (CMI) records of 2018, about 65% of B2B marketing specialists found content management more efficient than before. Content strategy is a bond that holds all parts of the project together. If it has no clear direction or doesn’t exist at all, the risk of commercial failure is nearly 100%. […]
Customers value value. That seemingly cryptic statement encapsulates the customer’s primary expectation from ecommerce. If you read my article on the advantages of ecommerce, you know that “lowered prices” is a big one. Today, online customers have come to expect value. Retain Customers by Creating Value But what creates value for a customer is […]
There can be no doubt that virtually every business has suffered as a result of COVID-19 – some more than others. There has been the suggestion that businesses with a strong online presence and powerful e-commerce facilities have been better able to weather the storm, due to the fact that there has been a rise […]
Inventory management has always been a convoluted and time-taking process for all types of industries. But today, extensive research and development in this field have led us to many effective techniques, proven to simplify the inventory management process. These management techniques streamline as well as automate inventory management. Further, there are specific techniques that play […]
Have you ever looked at a product and felt immediately drawn to it? Have you ever felt like a brand and its storefront speak directly to your own personality? That sense of connection, that capacity to seamlessly target a specific niche, is incredibly powerful for any business. And that’s precisely what private label products bring […]
You have to build your ecommerce business one customer at a time. And there is a price to pay to acquire every one of those customers. That is the basic idea of cost per acquisition. But, firstly, I’d like to focus my attention primarily on the following ten metrics. Each of these indicators is key […]
As a result of Covid-19 a vast proportion of the population, businesses and your customers face uncertain financial circumstances. With this in mind, engaging with your customers needs a new approach. According to WordStream, looking across tens of thousands of advertisers, as of 2nd of July they’ve seen conversion rates drop by an average of […]
Analyzing consumer behavior can be a pseudo science. I have come across advice in ecommerce journals that seems to be nothing more than a confirmation of the author’s prejudice. If analysis of consumer behavior lacks rigor, it can be prejudicial. Generalizations Across Consumer Segments May Lead to Meaningless Averages Nine women cannot get together and […]
Most of us have felt the massive impact of COVID-19 both at a personal and professional level. In our personal lives, it has totally changed the way we interact with our neighbors, how we shop, and a horde of other social conduct norms. In our professional lives, we now have to follow these public health […]