A landing page is a standalone static web page that is created specifically for marketing or advertising campaigns. It is designed to convert visitors of a site into leads by receiving their email address or other information. Landing pages are extremely valuable in the process of lead nurturing. With lead nurturing, you get to know […]
With the rise in popularity of online shopping, eCommerce has experienced exponential growth over the last few years. If anything, eCommerce is set to become the future of retail as more businesses move to the digital space. Back in 2016, the global retail eCommerce sales averaged about $1.86 trillion, and research shows that the numbers […]
It has never been more difficult to compete in the world of eCommerce than now. Brands go viral overnight, new brands flourish each day and everyone is giving their best to stand out from the crowd. To make things even harder, consumers have no issues with shifting their loyalty from one brand to another, depending […]
Through the last several years selling has been undergoing a striking shift. The necessity of selling products online has become more apparent. The biggest opportunity for future growth and development within your business is probably related to e-commerce. Online sales are growing constantly and dramatically by about 15% a year. Even for big and well-established […]
Online retail is one of the fastest growing markets globally because it allows for effortless shopping and gives almost anyone the opportunity to launch a business in no time. eCommerce continues to grow at a steady rate and is projected to account for 13.7% of retail sales worldwide in 2019. The figures are gigantic, so it’s […]
Getting glowing reviews is every company’s dream come true. What’s more rewarding than a customer sacrificing their time to virtually pat you on the back by writing a couple of positive words about your product or service? But, to put it rather colloquially, life isn’t always rainbows and unicorns.Source: Pixabay Negative feedback is out there and […]
For the past several years small businesses are increasingly starting e-commerce businesses, thanks to platforms such as WooCommerce. Yes, practically any brick and mortar store can now reach out to a global audience with their business products and services through an eCommerce store. In this eCommerce revolution WooCommerce, the eCommerce platform of WordPress has the […]
Of the many inventions and discoveries that have changed the way the world functions over the course of time, there are some that have stood out more than the others. Take the invention of modern electricity, for example, or the internet. These inventions haven’t just made life easier, but have become fundamentally integrated in the […]
Surveys have shown that up to 75% of consumers expect personalized messaging from brands and e-commerce stores, so it’s not just a trend anymore – it’s a necessity. This article will explore which areas of marketing to apply personalization to, and provide some useful tools to help.Product personalization In 2019, it’s vital that your eCommerce store […]
When running an online store blog, not only are you mandated to create the aura of a traditional store for your clients but also to keep them updated on the content to retain traffic. Given the steep competition online, the blow dealt to a company from compromising on the elements as mentioned earlier is enormous. […]