Great question. We're glad you asked.
Being certified tells your backers that:
(1) your team has been proactive and understands the complexities of fulfillment; that,
(2) your crowdfunding project has a sound logistics plan; that,
(3) you have taken account of what is necessary to reliably and cost-effectively get products from your manufacturer into the hands of your backers.
With other words..
It tells your backers that they can trust you, that they will receive their rewards as promised.
It is Free.
Embedding the FCLP on your campaign page and linking to your unique certificate page enhances your projects credibility and tends to result in increased pledge amounts raised for those who have been approved to display their FCLP certification.
Easy as that.
The Seal is available free of charge to crowdfund projects that have undergone a thorough evaluation to ensure that your team is fully aware of all the logistical requirements to fulfill your product to backers worldwide.
Upon successful completion of a crowdfunding logistics evaluation, your project will be issued a unique certificate page identifying all the logistics factors your project passed.